• MENU

<aside> <img src="/icons/info-alternate_gray.svg" alt="/icons/info-alternate_gray.svg" width="40px" /> Manage your leads (potential clients). Use the different table views to filter by level of intent (high intent/ in progress/ unsuccessful)

</aside>

$$ \LARGE\textbf{\textsf{LEADS}} $$

Leads

<aside> <img src="/icons/info-alternate_gray.svg" alt="/icons/info-alternate_gray.svg" width="40px" /> In this section, you can manage your lead magnet/s. Test where you can find qualified leads (people who require a PT). Understand ways to grow your client portfolio, increase your client retention and raise your hourly rate.

</aside>

<aside> <img src="/icons/magnet_gray.svg" alt="/icons/magnet_gray.svg" width="40px" /> LEAD MAGNET

$$ \LARGE\textbf{\textsf{LEAD MAGNETS}} $$

• What is a lead magnet?

<aside> <img src="/icons/thumbs-down_gray.svg" alt="/icons/thumbs-down_gray.svg" width="40px" /> Problem

What problem is your ideal client currently experiencing?

• New to the gym, and doesn't know where to start or what exercises to do.
• Want to lose weight before Summer

</aside>

<aside> <img src="/icons/list_gray.svg" alt="/icons/list_gray.svg" width="40px" /> Lead Magnet Solution

• Provide a free beginner-level workout plan (digital format with instructional videos and tips) to guide newcomers through their initial gym experience.
• Deliver an informative email containing five actionable tips on achieving rapid weight loss, including guidance on calculating BMI and daily caloric intake.
• Establish a blog featuring valuable fitness advice, tutorials, and motivational content.
• Host free workshops or webinars on fitness, nutrition, or healthy lifestyle topics to showcase your expertise and establish yourself as an authority in your field.

</aside>

<aside> <img src="/icons/push-pin_gray.svg" alt="/icons/push-pin_gray.svg" width="40px" /> Location / Source

• Utilize new gym sign-ups or offer complimentary day passes to introduce potential clients to your lead magnet.
• Implement targeted local Facebook ads to reach individuals actively seeking fitness solutions in your area.
• Engage with relevant Facebook groups focused on health, wellness, or fitness to connect with potential leads.
• Leverage word-of-mouth referrals by encouraging satisfied clients to share your lead magnet with their network. </aside>

<aside> <img src="/icons/upward_gray.svg" alt="/icons/upward_gray.svg" width="40px" /> Convert To Client

• Showcase additional digital or in-person workout options and highlight the benefits and timeframe for signing up.
• Utilize customer relationship management (CRM) software to track and manage leads effectively (lead table above). This allows you to segment leads based on their stage in the conversion process and tailor follow-up communications accordingly.
• Build an email list from leads generated by the lead magnet and nurture them with further valuable content or exclusive offers to encourage conversion.
• Incorporate a strong call-to-action (CTA) in your communications, such as "Sign Up Today for 20% Off the First 10 Sessions," to prompt action and drive conversions.
• Schedule personalized consultations with existing leads to discuss their goals, needs, and how your services can help them achieve their fitness objectives. Tailor your approach to address their specific concerns and showcase the value you can provide.

</aside>

</aside>

<aside> <img src="/icons/arrow-down-basic_gray.svg" alt="/icons/arrow-down-basic_gray.svg" width="40px" /> RETENTION

$$ \LARGE\textbf{\textsf{CLIENT RETENTION}} $$

• What is client retention?

<aside> <img src="/icons/arrow-down-line_gray.svg" alt="/icons/arrow-down-line_gray.svg" width="40px" /> Current Retention

Retention

</aside>

<aside> <img src="/icons/downward_gray.svg" alt="/icons/downward_gray.svg" width="40px" /> Increase Retention Strategies

1. They don’t have enough time:
   • Offer flexible training options such as shorter sessions or online training to accommodate busy schedules.
   • Provide resources for at-home workouts or quick exercises clients can do during busy periods.
2. They weren’t enthusiastic:
   • Spark enthusiasm by setting exciting and achievable goals that align with the client's interests and passions. Use the cardio, weight loss or bulk trackers to create time-bound targets.
   • Introduce variety into workouts to keep sessions engaging and dynamic.
3. The training was boring and repetitive:
   • Keep sessions fresh and exciting by introducing new workouts, challenges, or activities tailored to the client's preferences and goals.
   • Incorporate interval training, circuit training, or functional training to add variety and intensity to workouts.
4. Lack of progress:
   • Regularly assess progress and adjust training programs as needed to ensure continued improvement.
   • Set realistic and measurable goals with clients, and celebrate milestones along the way to maintain motivation and momentum.
5. Poor communication:
   • Establish clear channels of communication and responsiveness, such as designated check-in times or communication preferences (e.g., email, text, phone).
   • Actively listen to client feedback and address any concerns or questions promptly and effectively. Write down feedback and concerns in client pages and remind yourself before sessions.
6. Inflexible Schedule:
   • Offer flexible scheduling options, including early morning, evening, or weekend sessions, to accommodate clients' varying schedules and commitments.
   • Implement an online booking system or app that allows clients to easily schedule, reschedule, or cancel appointments as needed.
7. High cost:
   • Provide value-added services or benefits such as nutritional guidance, personalized workout plans, or access to exclusive resources to enhance the perceived value of training services.
   • Offer package deals, discounts for bulk sessions, or referral incentives to make training more affordable and incentivize long-term commitment.
8. Personality clash:
   • Foster a positive and supportive training environment by building strong rapport and trust with clients through empathy, understanding, and effective communication.
   • Match clients with trainers whose personality, coaching style, and approach align with their preferences and needs.
9. Injury or health concerns:
   • Prioritize safety and injury prevention by conducting thorough assessments, ensuring proper form and technique, and gradually progressing intensity and difficulty.
   • Modify exercises or training programs as needed to accommodate injuries or health conditions, and collaborate with healthcare professionals for specialized guidance and support. </aside>

</aside>

$$ \colorbox{302e30}{---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------} $$

$$ \LARGE\textbf{\textsf{GROWTH STRATEGIES}} $$

<aside> <img src="/icons/magnet_gray.svg" alt="/icons/magnet_gray.svg" width="40px" /> COLD OUTREACH ON SOCIAL MEDIA

<aside> <img src="/icons/bullseye_gray.svg" alt="/icons/bullseye_gray.svg" width="40px" /> Strategy

1. Identify Target Audience:

• Research and identify individuals on social media who fit your target demographic for personal training services, including age, fitness goals, location, and interests. Use Facebook groups, fitness-related Instagram pages and other relevant sources.

2. Personalize Outreach:

• Craft personalized direct messages that address the recipient by name and reference specific details from their profile to demonstrate that you've taken the time to understand their needs and interests.

3. Highlight Benefits:

• Communicate the benefits of your personal training services, such as achieving fitness goals, improving health and well-being, and receiving personalized guidance and support (use success stories and testimonials).

4. Offer Incentives:

• Provide incentives or special offers to encourage recipients to sign up for your services, such as a discount on their first session, a free consultation, or access to exclusive content or resources.

5. Call-to-Action (CTA):

• Include a clear call-to-action (CTA) in your message prompting the recipient to take action, such as scheduling a consultation, booking a session, or visiting your website to learn more and sign up.

6. Follow-Up:

• Don’t be afraid to follow up if you don’t get a response. Sometimes, people simply overlook emails or get busy. A polite follow-up email can remind them and increase your chances of getting a response.

</aside>

<aside> <img src="/icons/thought-dialogue_gray.svg" alt="/icons/thought-dialogue_gray.svg" width="40px" /> Pros

• Direct Engagement: Direct messaging allows you to engage with potential clients one-on-one, fostering personalized interactions and building rapport.
• Targeted Approach: You can specifically target individuals who match your ideal client profile, increasing the likelihood of reaching qualified leads.
• Immediate Response: Direct messaging offers the potential for immediate responses, enabling real-time communication and faster conversion of leads into clients.
• Cost-Effective: Compared to traditional advertising methods, messaging potential clients on social media is often more cost-effective (usually free) and can yield higher ROI.
• Trackable Results: Social media platforms provide analytics and insights that allow you to track the effectiveness of your messaging strategy and adjust accordingly.

</aside>

<aside> <img src="/icons/list_gray.svg" alt="/icons/list_gray.svg" width="40px" /> Cost

• Risk of Spamming: If not executed properly, direct messaging can come across as spammy or intrusive, leading to a negative perception of your brand and services.
• Time-Consuming: Crafting personalized messages and engaging in individual conversations can be time-consuming, especially when managing multiple leads simultaneously.
• Limited Reach: Direct messaging is limited to individuals within your network or those who have interacted with your social media profiles, potentially limiting your reach to new audiences.
• Low Response Rate: Not all recipients may respond to your messages, resulting in lower response rates and conversion rates than anticipated.
• Competition: Social media platforms are saturated with messages from businesses and marketers, making it challenging to stand out amidst the competition and capture recipients' attention.

</aside>

</aside>

Input Your Strategies:

$$ \Large\textbf{\textsf{MESSAGE CAMPAIGN TRACKER}} $$